Salford 2012

cibar conference

11th-14th November 2012

Sunday, 11th November

Welcome drinks

Monday, 12th November


Opening of conference

Werner Neven, Deutsche Welle, Anne Barnsdale, Head of Audiences BBC World Service, Allen Cooper, Colin Wilding


Peter Salmon, Director of BBC North

Keynote speech

Filmed contributions by BBC executives

session 1: media in the uk

Media Research in The UK – How It’s Done And What It Tells Us

Kelly Parkinson, Head of News Audiences BBC

Session 2: Qualitative Methodologies

Hippies with Handy Cams

Hugh Hope-Stone, Hope-Stone Research

International Ethnographic Research in the Age of digital & Social Media

Lisa Bachmann/Beate R├Ątz, Ethnographic and User Research Lab Leuphana University

Moving the Dial: Two Case Studies in Measuring Engagement

Kevin Cowan/Moses Odhiambo, BBC, Werner Neven, Deutsche Welle

Open Forum – What’s so Special About International Broadcasting?

session 3: social and new media (1)

Opening panel: Broadcasters’ use of social media and research strategies

New media take-up: a global overview


Digital Media in Africa

Bill Bell, IBB

An Analysis of the Most Popular Arabic News Videos on YouTube: Case Studies in Egypt and Morocco

Diana Turecek, MBN, Joe Bonnell/Ali Fisher, InterMedia

session 4: social and new media (2)

The Olympic Games 2012, the BBC World Service and Twitter

Marie Gillespie, Open University

Closing panel: Next steps in researching social and new media

Tuesday, 13th November

session 5: quantitative methodologies

Using CAPI and SMS panels


Pistol’s sword: Large-scale aggregation of audience data from surveys

Colin Wilding, Consultant

The CIBAR Core Questionnaire put to the test

Kerstin Weisbach, Deutsche Welle

Open Forum – Working With Universities And Media Development Organizations

session 6: web analytics and related issues

From Sketches To A New Website: Research For Relaunch

Kerstin Weisbach, Deutsche Welle

Driving Business Change Through Online Data

Jemma Ahmed, BBC

session 7: Targeting audiences against a background of change

Opening panel – How Broadcasters Are Responding To Change and Using Research


Who are we broadcasting to now?


Using Diary Data to Develop FM Partnerships

Claire Rooney, BBC, Hugh Hope-Stone, Hugh Hope-Stone Research

What Role for International TV Broadcasters in the Wake of the Arab Spring?

Diana Turecek, Director of Audience Research MBN

CIBAR Business Meeting and AGM

Wednesday, 14th November

session 8: impact and engagement

Casting a Broader Net to Measure Impact in Broadcasting

Leah Ermarth, BBG, Darby Steiger, Gallup

Understanding impact – Measuring Public Value

Hugh Mackay, Open University

Developing a ‘Connectedness Index’