Prague 2017

cibar conference, 23rd-26th April 2017

Don Giovanni Hotel, Prague, Czech Republic

Sunday, 23rd April

19.00-21.00

Welcome reception

Library and Executive Lounge, 12th Floor

Monday, 24th April

09.00-09.30

Registration

09.30

Welcome and opening of conference

Claire Marous-Guivarch, RFI, Paul Tibbitts, RFE/RL, Allen Cooper

Welcome address

Thomas Kent, President and CEO RFE/RL

10.00-10.30

Coffee

Session 1: Research around the world

Chair: Paul Tibbitts, RFE/RL

10.30-12.30

World View of Media Perceptions

Dawn Royal, Gallup

Arab Millenials and Media: A Case study from Saudi Arabia

Athanas Jamo, IPSOS

TV Reception Modes in MENA

Claudia Vaccarone, Eutelsat

Africascope’s 10th Anniversary: Lessons in progress

Franck Buge, TV5Monde

Attitudes to international news in Russia

BBC

12.30-14.00

Lunch

Session 2: Knowing RT audiences: approaches and methods

Chair: Marie gillespie, open university

14.00-15.30

Panel and discussion: How much do we know about the size and nature of RT’s audience, both from CIBAR members’ own surveys and other sources? What is its real impact? should we know? How can we get it? After sharing insights and experience, Marie Gillespie will outline a project about to be launched by the OU and explore possibilities for participation.

15.30-16.00

Coffee

Session 3: Challenging environments

Chair: Claire Rooney, BBC

16.00-17.00

I’m only doing my job – the highs and lows of quality control in conflict areas

Hugh Hopestone, Hopestone Research

The challenges of researching inside Syria: Using qualitative methods

Kaushiki Ghose, BBC Media Action

Getting to grips with Cuba

Sonja Gloeckle, IBB

17.00

End of Day 1

Tuesday, 25th April

Session 4: Social Media

Chair: Claire Marous-Guivarch, RFI/FMM

09.00-11.00

Optimizing use of social media analytics by media organizations

Daria Kutkovaya, Evaluation Manager RFE/RL

Twitter usage in Indonesia by DW target audience

Deutsche Welle

Facebook use among Syrians, Iraqis, Moroccans, and Egyptians: Lessons for Researchers

Diana Turecek, MBN

Smartphones and the megaphone: Social media’s growing role in Laos

Betsy Henderson, RFA

Evaluating RFI’s digital footprint from Facebook content

RFI/FMM

10.30-11.00

Coffee

Session 5: Audience measurement issues

Chair: Werner Neven, Deutsche Welle

11.00-12.30

An experiment in the Turkey survey: Asking about brand usage without specifying the platform

Sonja Gloeckle, IBB

BBC project on news attribution in social media news – an update

Claire Rooney, BBC

Panel: Global audience measures: Moving towards a common approach

12.30-14.00

Lunch

Session 6: Methodology

Chair: Sonja Gloeckle, IBB

14.00-15.00

Multi-methods case study on media’s causal ability to impact democratic attitudes and behaviour

Nino Japaridze

Rapid Content Analysis Assessment: A Tool for Assessing and Monitoring Media Development Partner’s Broadcasting

Dennis Reineck, Jan Lublinski, DW Academy

Media literacy in the Republic of Georgia 2014

Merab Pachulia, GORBI

15.00-15.30

Coffee

Session 7: getting the message to non-researchers

Chair: betsy henderson, RFA

15.30-17.00

DigiDesk – Providing feedback to journalists on the impact of their digital offerings

Deutsche Welle

Helping non-researchers understand their audiences

Sophie Baskett, BBC Media Action

Working with Parse.ly: The RFI experience

Claire Marous-Guivarch, RFI/FMM

Panel: Working with journalists and non-researchers. What works and what doesn’t

17.00

End of Day 2

Wednesday, 26th April

Session 8: working together with the AIB

Chair: Allen Cooper, CIBAR

09.00-10.30

As the AIB seeks to create a deeper awareness and understanding of audience research, the AIB’s Tom Wragg outlines what the organization has in mind and how CIBAR members and others might help. 

10.30-11.00

Coffee

Session 9: dealing with ‘fake news’

11.00-12.00

Panel, including RFI/FMM’s work with raising awareness of ‘fake news’ among children

12.00-12.15

End of conference

12.15-14.00

Lunch

14.15-16.00

CIBAR Annual General Meeting (Members Only)