Paris 2014

Sunday, 2nd November

Welcome reception

Monday, 3rd November

Registration and opening of conference

Session 1: Media research in Africa

Africa is key area of research interest for many international broadcasters. This will be a broad session encompassing a range of contributions on research in Africa. The session will begin with a presentation by Paul Haupt, Executive Director of the Pan-African Media Research Organization (PAMRO) and former CEO of the South African Advertising Research Foundation (SAARF).

Media research in Africa

Paul Haupt, Executive Director of PAMRO

Qualitative study of the Radio Rurale de Guinée

Fondation Hirondelle

Media research in Francophone Africa

TNS/FMM

Mobile-based surveys – methodology and examples

GeoPoll/BB

Access to mobiles in Nigeria, Ethiopia and elswhere

BBC MA

Access to mobiles in Nigeria, Ethiopia and elswhere

BBC MA

Lunch

Session 2: Social media

Facebook, Twitter and the many other social media platforms are a vital means for international broadcasters to reach and engage with new and existing audiences. Supporting these activities with research presents new challenges as the platforms themselves and the analytics that measure usage experience rapid change. The 2014 conference will provide an opportunity to share experiences on all aspects of social media research. How do broadcasters decide how to prioritize the different platforms? Which metrics are favoured for each platform and how can they be compared? How much impact can international broadcasters hope to achieve in the overcrowded world of social media? How important are social media for MDOs? What prospects are there for collaboration on social media research within CIBAR?

Tracking digital behaviour across multiple devices and platforms

Piet Hein van Dam, Wakoopa

Including social media measurement within the Global Audience Estimate

Ben Robins, BBC World Service

The role of social and traditional media in Tunisia, Libya and Bangladesh

BBC Media Action

Session 3: Research in challenging environments

Recent conflicts in Iraq, Syria, Eastern Ukraine and elsewhere have created information needs which international broadcasters have traditionally sought to satisfy. However, the conflict situation on the ground has made it increasingly difficult to carry out the research to measure and assess the broadcaster’s impact. In this session we shall bring together contributions from research practitioners showing how they have attempted to circumvent or alleviate some of the difficulties in areas of conflict and other areas where political, social or logistical considerations pose special challenges for research.

Panel: Assessment of issues and prospects in current/recent flashpoints

KA, D3, InterMedia

Researching social media in difficult environments (including Pakistan)

Gallup

Audience needs in crisis in Syria, Bangladesh, Burma and Gaza Strip

BBC Media Action

Research developments in South Sudan

Forcier

The use of portable digital devices and MP3 files for information in repressive environments: evidence from Tibet, North Korea, Xinjiang and possibly elsewhere

Betsy Henderson, BBG

Tuesday, 4th November

Session 4: International Broadcasting, Public Diplomacy and ‘Soft Power’

In this session we will look at the question of research into public diplomacy and the role that international broadcasting could/should play. To what extent is broadcasting an instrument of ‘soft power’, and is this role changing with increasing involvement in social media?

UK Public Diplomacy and BBC World Service

Ben O’Loughlin, Chief Academic Advisor to the House of Lords Committee on Public Diplomacy

Data-Driven Public Diplomacy

Shawn Powers, United States Advisory Commission on Public Diplomacy

Researching International Broadcasting and Soft Power: Power, Publics, Participation

Marie Gillespie, Open University

Session 5: Research innovations

The Cultural Value Model

Marie Gillespie/Colin Wilding, Open University

EPFL project on ‘mass sociology’

Fondation Hirondelle

Using drama to present research results

Hugh Hope-Stone

Survey of audiences in USA

BBC World Service/NHK

Perceived age

Kevin Cowan

Analytics system based on audience data

Faruk Can, SBT

Evaluating Impact: A review of quasi-experimental approaches to estimate impact with some custom applications based on recent IARP surveys

Gallup

Session 6A: Web Analytics

In 2013 we built on the progress made since 2012 in sharing members’ experiences and establishing common ground. This is an area of rapid development — at the 2013 conference, for example, we heard about the new integrated system for all BBG entities which was just being introduced. This year we have received a request from the DG7 broadcasters (ABC Radio Australia, BBC, BBG, DW, FMM, NHK and RNW) that the researchers should explore possibilities of sharing data on online research. This work is already going on and will be updated at the conference.

Session 6b: CIBAR core questionnaire

Much effort has gone into developing a core measurement questionnaire which meets the needs of participating international broadcasters. Progress on revising the CIBAR Core Questionnaire depends on the outcome of internal reviews by the organisations which use the current version. We will update on developments during the year and aim to take the process forward towards Version 6. We can also explore possibilities for smaller ‘core modules’ that can be inserted into a wider range of questionnaires.

Results of internal review

BBG/Gallup

A new type of survey – Smart Media Studies

Deutsche Welle

When the Internet is not the Internet. Let’s ask about something else: reworking the CIBAR questionnaire’s new media sections

Betsy Henderson, BBG

CIBAR Annual General Meeting (members only)

Session 7: Explaining differences in results from surveys which look ‘similar’

This topic was briefly broached last year in Washington, when questions were asked about why there should be differences in some media measures as established by different kinds of survey. Since then, there has been further discussion of the topic which will be reflected in this session which will explore the nature of these and other differences.

Explaining the problem

Roy Head, DMI

DHS Surveys and how they are done

Don Ellison

Comparison of results from DHS and BBG surveys

Bill Bell