Bonn 2018

CIBAR Conference, 15th-18th April 2018

Deutsche Welle, Bonn, Germany

Sunday, 15th April


Welcome reception

Hotel Collegium Leoninum Bonn

Monday, 16th April


Registration and coffee


Opening of conference

Paul Tibbitts (RFE/RL), Werner Neven (DW), Allen Cooper (Allen Cooper Associates)

Welcome address

Peter Limbourg, Director-General Deutsche Welle

Keynote address: Use or abuse? The power of data

Gerda Meuer, Director of Programming Deutsche Welle

Impact, influence and engagement (1)

Chair: Hugh Hope-Stone, Hope-Stone Research


From reach to impact: how Deutsche Welle achieves its audience impact goals

Kim Schroeter, Leah Winnett, DW

How deep is your impact? Is your content “AAA”?

Alena Ivánková, Martin Vejvoda, RFE/RL

Measuring networks of influence on Twitter. Why, how and what then?

Alistair Willis, Open University

Understanding how foreign music broadcasting changes behaviour inside authoritarian governments

Karl G Feld, Vice President Social and Strategic Research GfK

A bigger bang for your public diplomacy buck: market research and international communications

Josh Miller, Paul Kruchoski, U.S. Department of State

Questions and discussion



Research around the world

Chair: FranCk buge, TV5Monde


RT and the shifting sands of international broadcasting in the Middle East

Deena Dejani, Marie Gillespie, Open University

Understanding News Consumption in the MENA region

Athanas Jamo, IPSOS

Innovative longitudinal CATI surveys across multiple countries: trials, tribulations and success

Edward Duckhorn, Suteera Nagavajara, ICF Rockville Maryland

From on the ground research to market: reconnecting with digital media users in Africa

Franck Buge, TV5Monde

Firewall climbers. Who are they, what do they do and what do they think about China today?

Betsy Henderson, Radio Free Asia

Radio Erena’s audience – Quantitative research with recently fled Eritrean refugees in Ethiopia and Sudan

Christoph Spurk, Jan Lublinski, DW Academy

Questions and discussion



Data literacy

Chair: Marie Gillespie, Open University


Media and Information Literacy: A Comparative Survey

Dennis Reineck, Jan Lublinski, Roland Schürhoff, DW Academy

Data Literacies in International Broadcasting Organisations

Marie Gillespie, Open University

The changing role of researchers within broadcasting organizations – the FMM experience

Claire Marous-Guivarch, RFI

Questions and discussion


End of day 1

Tuesday, 17th April

Navigating the digital space

Chair: Haroon Ullah, BBG


The grand chess board in the web world: What the web was and what it became. How user behaviour is changing and what we can learn from it

Julian Reale, DW Market and Audience Insights

Picture perfect

Richard Alford, Senior Research Executive BBC World Service

International media and the digital paradox

Hayk Gyuzalyan, Methods Director at Kantar Public Brussels

Something went viral on social media. Is that good news?

Daria Kutkovaya, RFE/RL

Social media: what works? Impact case studies from Bangladesh and Libya

Sally Gowland, BBC Media Action

Rising stars of digital media: podcasts and smart speakers

Nino Japaridze, Vice President Edison Research

Questions and discussions




Panel: Learning From Failure In Metrics: Learning and Best Practices

Rami Khater, Haroon Ullah, BBG



Digital metrics

Chair: Diana turecek, mbn

Challenges and potential solutions of combining “reach” measures for digital media and traditional broadcasters

Diana Turecek, Director of Research MBN

Isn’t it all just research?

Paul Tibbitts, RFE/RL

Simplicity in digital dashboards: Helping teams focus on what matters

Senior Research Executive, BBC World Service

Go big or go home? Using algorithms in large number qualitative research

Lennart Gerwers, DW; Gary Ellis, Remesh

Questions and discussion



impact, influence and engagement (2)

Chair: Hugh Hope-stone, hope-stone research


Experimenting with Audience Engagement Strategies via Real-Time Reconstructions of Historical Events: What Can We Learn from RT’s Social Media Re-Enactment of the Russian Revolution?

Rhys Crilley, Open University

Questions and discussion

Rhys Crilley, Open University


End of day 2


Conference dinner

Kloster Heisterbach

Wednesday, 18th April


Roundtable – organizations’ experiences of managing current research needs

Who needs audience researchers? And if you do, how should they be organized?




Panel chaired by Diana Turecek

How can research vendors and clients best work together


End of conference and feedback




CIBAR Annual General Meeting (members only)