Bonn 2009

CIBAR Conference Bonn

15th-18th November 2009

Sunday, 15th November

Welcome drinks

CIBAR Committee meeting

Monday, 16th November

Opening of conference

Colin wilding, BBC, Werner Neven, Deutsche Welle

Address by Erik Bettermann, Director General Deutsche Welle

Colin wilding, BBC, Werner Neven, Deutsche Welle

session 1: CIBAR at 25

25 years ago the first meeting of what was to become CIBAR took place in London with researchers from BBC, DW, RFI and RNW. Graham Mytton was at that meeting and shares some reflections on how CIBAR has developed since then.

session 2: african insights

The African research experience: challenges, lessons, rewards

Don Ellison, Macro International

Surveying ‘difficult’ countries: sierra Leone and South Sudan

Graham Mytton

African Researchers’ Perspectives: Challenges and Opportunities Associated with Conducting Research with Non-African Clients in Africa

Liza Briggs, Macro International

session 3: new research initiatives

Monthly tracker surveys in three cities: Towards a better understanding of media behaviour

Ceril Ketteley, Jeremy Nye and Colin Wilding, BBC, Mark Rhodes, InterMedia

A new strategy and synergy for the global audience survey of the AEF

Daniel Nobi, RFI, Hélène Rezé, France 24

session 4: applying research techniques to assist understanding

Weekday and weekend scheduling of news and other magazine programming: A benefit for listeners?

Daniel Nobi, RFI

Global Minds: An international conversation

Jeremy Nye, BBC

InterMedia’s Media Use Index (MUI)

Joachim Bruess, InterMedia

Tuesday, 17th November

session 5: meet the audience – a ‘live’ focus group

A group of students from around the world, currently in Bonn studying on the International Media Studies Master’s Programme organised jointly by Deutsche Welle and local universities, participate in a moderated focus group, followed by a discussion of issues raised.

session 6: issues in carrying out research in developing countries

Concentrating in particular on how best to sample in rural areas, this will be an opportunity to share experiences on working on surveys in difficult areas and move towards solutions for improved quality.

session 7: getting through – externally and internally

Defining measures of success

Frank Driessen, RNW, Werner Neven, Deutsche Welle, Colin Wilding, BBC

Bringing the audience closer to programme makers: Video ‘vox pops’

Colin wilding, BBC

session 8: information needs for the future

As changes in media technology and associated shifts in audience behaviour show no signs of slowing down, how do managers see their information needs, and what are they looking to researchers to provide? A panel discussion to include Frank Melloul, AEF, Eduard Krustkaln, Voice of Russia, Werner Neven, Deutsche Welle, Jeremy Nye, BBC, Bruce Sherman, BBG

CIBAR Annual Business Meeting ( member organisations only)

Wednesday, 18th November

session 9: new media

Internet traffic on the RFI site from community websites – Facebook, Twitter, Dailymotion

Daniel Nobi, RFI

Chasing the grass mud horse: The challenges of tracking impact in Chinese cyberspace

Betsy Henderson, RFA

Towards a holistic picture: Integrating IBB’s “new media” studies with other research data

Bill Bell, IBB

session 10: getting the best value from survey research

Panel discussion: For much of its history, CIBAR has considered ways in which research spend can be used to best advantage. How can international broadcasters make the best use of their budgets as infpormation needs expand? What are the current options? What is the future likely to bring?

session 11: CIBAR in the future

Some first thoughts from the newly elected Chair. Close of conference