CIBAR Conference 2011

7th – 9th November 2011
Hosted by Radio Free Europe/Radio Liberty (RFE/RL)
Prague, Czech Republic


Copies of presentations are available to members.  Login 
Some may also be available to non-members – for more information contact CIBAR.

Monday, 7th November

The Impact Imperative – Dennis Mulhaupt, Chair of the BBG Governance Committee, Chair of the Board of Radio Free Europe/Radio Liberty


Challenges and Opportunities of New Technologies in the Czech Broadcasting Market – Iain Rugheimer, Media Research, Prague

Having Impact in A Changing World

Facing a Future Under Straitened Circumstances. How Can Research Help Broadcasters Retain and Strengthen Impact? – BBC, DW, RNW


A New Strategy for the BBG: Impact Through Innovation and Integration – Bruce Sherman, BBG


The BBC’s Global Strategy: A view from the outside – Colin Wilding


What is impact and how do we measure it?

The New GPRA Guidelines and the BBG’s View of Impact – Leah Ermarth, BBG


Beyond the Anecdote – Are Commercial Impact Measurements Relevant? – Paul Marszalek, BBG


International Broadcasting and Media Sustainability – Colin Wilding



International Broadcasting and Impact Evaluation: What Is The Counterfactual? – Don Ellison, ICF Macro


A Tool Kit For Impact: The InterMedia Engagement Journey, Territory and Index – Tim Cooper and Ali Fisher, InterMedia


Perception of DW reports on SKAI TV in Greece – Anne Schmidt, DW


Bringing CIBAR’s Guidelines Up To Date – Allen Cooper and Colin Wilding


Tuesday, 8th November

Social Media – Recent Research Findings

Changing Patterns of News and Information Consumption among Opinion Leaders in Ghana and Kenya – Robert Johnston and Matt Warshaw, D3


Understanding Different Uses for Social Media in Africa and the Corresponding Challenges to Media Researchers and Broadcasters –Moses Odhiambo, BBC Global News


Inside Facebook Insights – Understanding Facebook Insights for Fan Pages – Claudia Backmann, DW

Social Media strategy for International Broadcasters: Understanding Key Elements Through the Examples of RFI and France 24 –Eric Cohen, Claire Marous–Guivarch, RFI


Research and Social Media Strategies for Guangdong – Betsy Henderson, RFA


Social Media – Towards Impact Measures

New Terms of Engagement? Integrating and Evaluating Social Media Research in International Broadcasting – Anne Barnsdale, BBC Global News and Hugh Mackay, Open University


Where Do Social Media Leave Traditional Broadcast Media? – Graham Mytton


The CIBAR Core Questionnaire: An Update – Colin Wilding


Working with the CIBAR Core questionnaire in Bangladesh – Bill Bell, IBB/VOA


Asking the Right Questions: From Questionnaire Design to Process Management – Andy Madeley, SwissPeaks


Possibilities for Sharing Web Analytics Data – Kerstin Weisbach, DW


CIBAR Business Meeting and AGM

The New CIBAR Website – Colin Wilding, Gunther Sarling


Wednesday, 9th November

Breakout sessions

Impact measures for international broadcasters


Improving questionnaire design and management


Implications of social media for the research agenda


Next steps on content and management of the CIBAR questionnaire


Next steps with the CIBAR Guidelines