CIBAR Conference 2009
15th – 18th November 2009
Hosted by Deutsche Welle
Copies of presentations are available to members. Login
Some may also be available to non-members – for more information contact CIBAR.
Monday, 16th November
Keynote Address: Erik Bettermann, Director General, Deutsche Welle
CIBAR at 25
25 years ago the first meeting of what was to become CIBAR took place in London with researchers from BBC, DW, RFI and RNW. Graham Mytton was at that meeting and shares some reflections on how CIBAR has developed since then.
Allen Cooper has organised the conference programme for the last 11 years. It wasn’t always plain sailing…
The African research experience: challenges, lessons, rewards – Don Ellison, Macro International
Surveying ‘difficult’ countries: Sierra Leone and South Sudan – Graham Mytton
African Researchers’ Perspectives: Challenges and Opportunities Associated with Conducting Research with Non-African Clients in Africa – Liza Briggs, Macro International
New research initiatives
Monthly tracker surveys in three cities: Towards a better understanding of media behaviour – Ceril Ketteley, Jeremy Nye and Colin Wilding, BBC, Mark Rhodes, InterMedia
A new strategy and synergy for the global audience survey of the AEF – Daniel Nobi, RFI, Hélène Reze, France 24
Applying research techniques to assist understanding
Weekday and weekend scheduling of news and other magazine programming: A benefit for listeners? – Daniel Nobi, RFI
Global Minds: An international conversation – Jeremy Nye, BBC
InterMedia’s Media Use Index (MUI) – Joachim Bruess, InterMedia
Tuesday, 17th November
Meet the audience – a ‘live’ focus group
A group of students from around the world, currently in Bonn studying on the International Media Studies Master’s Programme organised jointly by Deutsche Welle and local universities, participate in a moderated focus group, followed by a discussion of issues raised.
Issues in carrying out research in developing countries
Concentrating in particular on how best to sample in rural areas, this will be an opportunity to share experiences on working on surveys in difficult areas and move towards solutions for improved quality.
Colin Wilding, BBC, Don Ellison, Macro International, and Matt Warshaw, D3, will start the ball rolling
Getting through – externally and internally
Getting the results of research through to those who need to know, both inside and outside the broadcasting organisation, is an ongoing challenge. Two contributions address this issue
Defining measures of success – Frank Driessen, RNW, Werner Neven, DW, Colin Wilding, BBC
Bringing the audience closer to programme makers: Video ‘vox pops’ – Colin Wilding, BBC
Information needs for the future
As changes in media technology and associated shifts in audience behaviour show no signs of slowing down, how do managers see their information needs, and what are they looking to researchers to provide?
A panel discussion to include Frank Melloul, AEF, Eduard Krustkaln, Voice of Russia, Werner Neven, DW, Jeremy Nye, BBC, Bruce Sherman, BBG
Wednesday, 18th November
Internet traffic on the RFI site from community websites – Facebook, Twitter, Dailymotion – Daniel Nobi, RFI
Chasing the grass mud horse: The challenges of tracking impact in Chinese cyberspace – Betsy Henderson, RFA
Towards a holistic picture: Integrating IBB’s “new media” studies with other research data – Bill Bell, IBB
Getting the best value from survey research
For much of its history, CIBAR has considered ways in which research spend can be used to best advantage. How can international broadcasters make the best use of their budgets as information needs expand? What are the current options? What is the future likely to bring?
Panel to include InterMedia and several broadcasters, to be finalised
CIBAR in the future
Some first thoughts from the newly elected Chair.