CIBAR Conference 2007

5th – 7th November 2007
Hosted by Radio France Internationale
Paris, France


Copies of presentations are available to members. Login
Some may also be available to non-members – for more information contact CIBAR.

Monday, 5th November

Keynote speech – Philippe Moreau Defarges; Institut Français des Relations Internationales

Introduction to current issues in French international broadcasting research.

Panel discussion including Franck Buge TV5, Daniel Nobi RFI

Quality research in difficult environments

Random and quota samples: advantages and disadvantages – Hélène Haering, Research Manager, C.E.S.P.
Survey quality requirements for US international broadcasting: the GAO view and the BBG response – Jim Morrow, BBG / Stephen Connors, InterMedia, TBC

Applying the improved survey quality criteria: experience in the Arab world – Bill Bell, IBB/VOA
Power laws and implications for sampling – Don Ellison, Macro International


Quality issues in Africa

First steps in research in Somalia – Leah Ermarth, Macro International
Practical issues with survey fieldwork in Africa – Bob Fortner, InterSearch

A view from the field – Xavier de Coligny, TNS Sofres


Changes in consumer and audience behaviour

Changing media behaviour in Australia and Canada – Lisa Walsh, ABC, and Nicole Beaulac, RCI


Understanding how information flows: the example of China and India – Stephen Connors, Intermedia
Why nothing makes sense any more – Colin Wilding, BBC



Online research concerns

A survey of site browsing – Jawad Abdou, Analyst, RFI
Comparison of weblog and survey data on internet usage – Jim Morrow, BBG
Setting standards for internet measurement – Jean-Paul Dietsch, O.J.D
If a picture is worth a thousand words, what’s a number worth? – Colin Wilding, BBC


Tuesday, 6th November

Keynote speech:The future of RFI – Antoine Schwarz, President, RFI

Refining methodologies to meet contemporary challenges

Using ethnography to understand consumers in Pakistan – Hugh Hope-Stone, InterMedia, Kelly Parkinson, BBC

RDD (Random Digit Dialing) as an alternative to face to face interviewing – Matt Warshaw, D3 Systems

Cuba After Castro: Recent Broadcast Research – Larry Ott, Casals and Associates


Recent research results and plans

Results of first media survey in East Timor – Graham Mytton

Credibility of international media in Francophone Africa – Roger Nouma RFI

Using Radio Sawa for news – Bill Bell, IBB/VOA
Africa Scope: A new programme of media research for Francophone Africa – Stanislas Seveno & Xavier de Coligny, TNS Sofres


International broadcasting in the year 2020

Keynote speech:Clues for the future from the past – Gene Parta, formerly Director of Audience Research and Programme Evaluation, RFE/RL, currently Research Associate, The Institute for European, Russian and Eurasian Studies, George Washington University

Facing the Future Today – An interactive session led by Kevin Cowan, BBC


Panel discussion including Graham Mytton, Consultant, Simon Spanswick, Association for International Broadcasting

Wednesday, 7th November AM – Making An Impact

Different approaches to international broadcasting and public diplomacy

Measuring the Effectiveness of Public Diplomacy: the UK Approach – Colin Wilding, BBC


Can international broadcasting ‘move the needle’? US international broadcasting and public diplomacy – Bruce Sherman, BBG
Measuring increases in understanding – Scott Michael, IBB
The Voice of Russia Multimedia Project “All Russia Encyclopedia from A to Z” as a Tool of Public Diplomacy – Valentina Zlobina, Voice of Russia

Different approaches to public diplomacy – panel discussion including Werner Neven, DW; Daniel Nobi, RFI; Valentina Zlobina, Voice of Russia