CIBAR Annual Conference 2002

6th – 8th November 2002
Hosted by Radio Sweden
Stockholm, Sweden


Copies of presentations are available to members.  Login 
Some may also be available to non-members – for more information contact CIBAR.

Wednesday, 6th November

Opening address: Anne Sseruwagi, Director, Radio Sweden

CIBAR’s Year In Review

Summary of CIBAR activities and delegate organization reports – Bill Bell, IBB Office of Research, CIBAR Chairman, 2001/2002


Recent African media research activities

2002 PAMRO (Pan-African Media Research Organization) conference in Zimbabwe: a short report – Jean Marc Belchi, CFI

Media research in Anglophone Africa: the AMPS and TGI model – Jean Marc Belchi, CFI

Segmenting youth audiences by programme preferences: a Nigerian example – Don Ellison, Leah Ermarth, Adam Gluck, ORC Macro

A ‘credibility barometer’ for international and national broadcasters in Senegal, Cote d’Ivoire and Togo – Daniel Nobi, RFI


The Nordic media scene

Introduction: Goran Lowing, Radio Sweden
The Nordic media scene: radio – Anders Held, Head of External Communication and Audience, Swedish Radio
The Nordic media scene: television and other media – Margareta Cronholm, Head of Audience and Programming Analysis, Sveriges Television


Thursday, 7th November

Research perspectives from the Muslim and Arab world

Islam in West Africa: results of surveys in Nigeria, Ghana, Cote d’Ivoire and Cameroon – Jean Marc Belchi, CFI

Media research in Muslim Societies after 9/11: sense and sensibilities – Haleh Vaziri, InterMedia Survey Institute

What do Arab women and youth expect from international radio and TV? A case study in Amman, Jordan – Roger Nouma, RFI
Qualitative research in the Arab world: the Deutsche Welle experience – Oliver Zoellner, Deutsche Welle

Radio Sawa: a new research approach for a new radio station – Bill Bell, IBB Office of Research


What to measure, and how to use the information obtained

US international broadcasting: which measurements and indicators are most appropriate? – Jim Morrow, Broadcasting Board of Governors
Measuring language ability: the RFI experience with ‘Francophonie’ – Daniel Nobi, RFI
Soft or bumpy landings? The pillow on which Deutsche Welle and international broadcasters rest their heads – Roland Schuerhoff, Deutsche Welle

Media planning at TV5 – Bruno Legouge, TV5
Radio and TV audience measurement using audio encoding: the Eutelsat system – Alexandre Callay, Mediaslife; Stephanie Jousset, Eutelsat


Multi-media and total impact

How do our surveys deal with multiple forms of access? BBC experience in Western Europe – Colin Wilding, BBC World Service

Multi-media measurement: radio + TV + Internet = ? – Mark Rhodes, InterMedia Survey Institute

Limits of site-centric software in geographic recognition of visitors – Yannick Busson, RFI
…but don’t overlook shortwave – Graham Mytton, VT Merlin Communications

…especially when it’s digital: a DRM update – Michel Penneroux, TdF


Practical solutions

Making the best of a small budget: some Deutsche Welle examples – Oliver Zoellner, Deutsche Welle
Political analysis for professionals and amateurs: a new Voice of Russia project – Valentina Zlobina, Voice of Russia
Nigeria – a ‘do it yourself’ case study – Graham Mytton, VT Merlin Communications


Friday, 8th November

Who are we? Image and branding

RFE/RL’s developing image – Gene Parta, RFE/RL

Beyond Lilliburlero: the changing sound of the BBC – Colin Wilding, BBC World Service
The image of international broadcasters at home: TV5 – Carole Paplorey, TV5

The image of international broadcasters at home: Deutsche Welle – Alice Buslay-Wiersch, Deutsche Welle


International broadcasting after September 11th 2001

The role of radio in an international crisis – Colin Wilding, BBC World Service

Media use in Kabul and Mazar-E-Sharif, summer 2002 – Allen Cooper, InterMedia Survey Institute/ACA

International broadcasting and public diplomacy: what should be the role of the researcher? – Haleh Vaziri, InterMedia Survey Institute