CIBAR CONFERENCE 2018

15th – 18th April 2018

Deutsche Welle, Bonn, Germany

 

 

Sunday, 15th April                                     
19.00 Welcome reception

Hotel Collegium Leoninum, Bonn

Monday, 16th April
9.00-9.30 Registration and coffee
9.30-10.00 Opening of conference

Paul Tibbitts (RFE/RL), Werner Neven (DW), Allen Cooper (Allen cooper Associates)

Welcome address – Peter Limbourg (Director-General, Deutsche Welle)

Keynote address:

Use or abuse? The Power of Data
Gerda Meuer (Managing Director of Programming, Deutsche Welle)

10.00-12.30 IMPACT, INFLUENCE AND ENGAGEMENT – 1
Chair: Hugh Hope-Stone (Hope Stone Research)
From reach to impact: how Deutsche Welle achieves its audience impact goals
Kim Schroeter, Leah Winnett (Deutsche Welle)How deep is your impact?

Is your content “AAA”?
Alena Ivánková and Martin Veivoda (RFE/RL)

Measuring Networks of Influence on Twitter. Why, How and What Then?
Alistair Willis (Open University)

Understanding how foreign music broadcasting changes behaviour inside authoritarian governments
Karl G Feld (Vice President, Social and Strategic Research, GfK)

A bigger bang for your public diplomacy buck: market research and international communications
Josh Miller & Paul Kruchoski (U.S. Department of State)

General questions and discussion

12.30-13.30 LUNCH
13.30-15.30 RESEARCH AROUND THE WORLD
Chair: Franck Buge (TV5 Monde)
RT and the shifting sands of international broadcasting in the Middle East
Deena Dejani and Marie Gillespie (Open University)

Innovative longitudinal CATI surveys across multiple countries: trials, tribulations and success
Edward Duckhorn & Suteera Nagavajara (ICF, Rockville, Maryland)

From on the ground research to market: reconnecting with digital media users in Africa
Franck Buge (TV5 Monde)

Firewall climbers. Who are they, what do they do and what do they think about China today?
Betsy Henderson (Radio Free Asia)

Radio Erena’s audience – Quantitative research with recently fled Eritrean refugees in Ethiopia and Sudan
Christoph Spurk & Jan Lublinski (DW Akademie)

General questions and discussion

15.30-16.00 COFFEE
16.00-17.00 DATA LITERACY
Chair: Marie Gillespie (Open University)
Media and Information Literacy: A Comparative Survey
Dennis Reineck, Jan Lublinski & Roland Schürhoff (DW Akademie)

Data Literacies in International Broadcasting Organisations
Marie Gillespie (Open University)

The changing role of researchers within broadcasting organizations – the FMM experience
Claire Marous-Guivarch (RFI)

General questions and discussion

17.00 END OF DAY ONE

EVENING FREE

Tuesday, 17th April
09.00-11.00 NAVIGATING THE DIGITAL SPACE
Chair: Haroon Ullah (BBG)
The grand chess board in the web world: What the web was and what it became. How user behaviour is changing and what we can learn from it
Julian Reale (DW Market and Audience Insights)

Picture perfect
Richard Alford (Senior Research Executive, BBC World Service)

International media and the digital paradox
Hayk Gyuzalyan (Methods Director at Kantar Public Brussels)

Something went viral on social media. Is that good news?
Daria Kutkovaya (RFE/RL)

Social media: what works? Impact case studies from Bangladesh and Libya
Sally Gowland (BBC Media Action)

Rising stars of digital media: podcasts and smart speakers
Nino Japaridze (DPhil, Vice President, Edison Research)

General questions and discussion

11.00-11.30 COFFEE
11.30-12.30 PANEL

Learning From Failure. Failure In Metrics: Learning and Best Practices
Rami Khater & Haroon Ullah (BBG)

12.30-13.30 LUNCH
DIGITAL METRICS
Chair: Diana Turecek (MBN)
Challenges and potential solutions of combining “reach” measures for digital media and traditional broadcasters
Diana Turecek (Director of Research, MBN)

Isn’t it all just research?
Paul Tibbitts (RFE/RL)

Simplicity in digital dashboards: Helping teams focus on what matters
Senior Research Executive BBC World Service

Go big or go home? Using algorithms in large number qualitative research
Lennart Gerwers & Julian Reale (Deutsche Welle)

15.30-16.00 COFFEE
16.00-17.00 IMPACT, INFLUENCE AND ENGAGEMENT – 2
Chair: Hugh Hope-Stone (Hope-Stone Research)
Experimenting with Audience Engagement Strategies via Real-Time Reconstructions of Historical Events: What Can We Learn from RT’s Social Media Re-Enactment of the Russian Revolution?
Rhys Crilley (Open University)

TV-Graph – Quantitative and Qualitative Research on objects of observation in Georgian TV Broadcasting
Merab Pachulia (GORBI)

General questions and discussion on issues concerning impact, influence and engagement

17.00 END OF DAY 2
18.00 CONFERENCE DINNERKloster Heisterbach
Wednesday, 18th April
09.00-10.00 WHO NEEDS AUDIENCE RESEARCHERS? AND IF YOU DO, HOW SHOULD THEY BE ORGANIZED? 
Roundtable – organizations’ experiences of managing current research needs. Participants TBC
10.00-10.30 COFFEE
10.30-11.30
11.30-12.30 HOW CAN RESEARCH VENDORS AND CLIENTS BEST WORK TOGETHER
Panel/discussion, chaired by Diana Turecek
12.30 END OF CONFERENCE AND FEEDBACK
12.45-14.00 LUNCH
14.00-15.00 CIBAR ANNUAL GENERAL MEETING (MEMBERS ONLY)