CIBAR CONFERENCE 2017

23rd – 26th April

Hosted by RFE/RL at the Dorint Hotel Don Giovanni

Prague

 

Programme

All events at Don Giovanni Hotel unless otherwise specified. Locations within the hotel to be confirmed once known.

Sunday, 23rd April
19.00 – 21.00 Welcome reception
Library and Executive Lounge, 12th Floor.
Monday, 24th April
09.00 – 09.30 Registration
09.30 Welcome and opening of conference

· Claire Marous-Guivarc’h, RFI, CIBAR Chair

· Paul Tibbitts, RFE/RL

· Allen Cooper, Conference Programme Organizer

Welcome address – Thomas Kent, President and CEO, RFE/RL
10.00 – 10.30 Coffee
10.30 – 12.30 Session 1: Research around the world

Chair: Paul Tibbitts, RFE/RL

· World View of Media Perceptions – Dawn Royal, Gallup

· Arab Millennials and Media: A case study from Saudi Arabia  – Athanas Jamo, IPSOS

· TV Reception Modes in MENA – Claudia Vaccarone, Eutelsat

· Africascope’s 10th Anniversary: Lessons in progress – Franck Buge, TV 5 Monde

· Attitudes to international news in Russia – BBC

· Possibly others TBC

12.30 – 14.00 Lunch
14.00 – 15.30 Session 2: Knowing RT audiences: approaches and methods

Chair: Marie Gillespie, OU

Panel and discussion moderated by Marie Gillespie, Open UniversityHow much do we know about the size and nature of RT’s audience, both from CIBAR members’ own surveys and other sources? What is its real impact? should we know? How can we get it? After sharing insights and experience, Marie Gillespie will outline a project about to be launched by the OU and explore possibilities for participation.

15.30 – 16.00 Coffee
16.00 – 17.00 Session 3:  Challenging environments

Chair: Claire Rooney, BBC

· I’m only doing my job – the highs and lows of quality control in conflict areas – Hugh Hopestone, Hopestone Research

· The challenges of researching inside Syria: Using qualitative methods – Kaushiki Ghose, BBC Media Action

· Getting to grips with Cuba – Sonja Gloeckle, IBB

· Others TBC

17.00 End of Day 1
Evening Free
Tuesday, 25th April
09.00 – 11.00 Session 4:  Social media

Chair:   Claire Marous-Guivarc’h, RFI/FMM

· Optimizing use of social media analytics by media organizations – Daria Kutkovaya, Evaluation Manager, RFE/RL

· Twitter usage in Indonesia by DW target audience – Deutsche Welle

· Facebook use among Syrians, Iraqis, Moroccans, and Egyptians: Lessons for Researchers – Diana Turecek, MBN

· Smartphones and the megaphone: Social media’s growing role in Laos – Betsy Henderson, RFA

· Evaluating RFI’s digital footprint from Facebook content – RFI/FMM

· Possibly others TBC

10.30 – 11.00 Coffee
11.00 – 12.30 Session 5: Audience measurement issues

Chair: Werner Neven, DW

· An experiment in the Turkey survey: Asking about brand usage without specifying the platform – Sonja Gloeckle, IBB.

· BBC project on news attribution in social media news – an update – Claire Rooney, BBC

· Panel: Global audience measures: Moving towards a common approach

· Possibly others TBC

 

12.30 – 14.00 Lunch
14.00 – 15.00 Session 6:  Methology

Chair : Sonja Gloeckle, IBB

· Multi-methods case study on media’s causal ability to impact democratic attitudes and behaviour – Nino Japaridze

· Rapid Content Analysis Assessment: A Tool for Assessing and Monitoring Media Development Partner’s Broadcasting – Dennis Reineck, Jan Lublinski, DW-Akademie

· Media literacy in the Republic of Georgia 2014 – Merab Pachulia, GORBI

15.00 – 15.30 Coffee
15.30 – 17.00 Session 7 :  Getting the message to non-researchers

Chair : Betsy Henderson, RFA

· DigiDesk – Providing feedback to journalists on the impact of their digital offerings – DW

· Helping non-researchers understand their audiences – Sophie Baskett, BBC Media Action

· Working with Parse.ly: The RFI experience – Claire Marous-Guivarc’h, RFI/FMM

· Panel: Working with journalists and non-researchers. What works and what doesn’t

17.00 End of Day 2
19.00 Conference dinner

Vinoradsky Parlament Restaurant

(www.vinohradskyparlament.cz/en/)

Wednesday, 26th April
09.00 – 10.30 Session 8:  Working together with the AIB

Chair: Allen Cooper, CIBAR

As the AIB seeks to create a deeper awareness and understanding of audience research, the AIB’s Tom Wragg outlines what the organization has in mind and how CIBAR members and others might help.

10.30 – 11.00 Coffee
11.00 – 12.00 Session 9:  Dealing with ‘fake news’

Chair: TBC

Moderated discussion being arranged. To include RFI/FMM’s work with raising awareness of ’fake news’ among children.

12.00 – 12.15 End of conference
12.15 – 14.00 Lunch
14.15 – 16.00 CIBAR Annual General Meeting (Members Only)

At RFE/RL